Marketing strategy is the process of planning and executing the conception, pricing, promotion, and...
Lemon8 is the new, trending social media company from ByteDance, the company that owns Tik Tok. It is a great place for creative people to share a vast array of content—makeup, fashion, food, travel, housewares, pets, and so much more.
WHAT IS LEMON8
Lemon8 is a video and photos sharing platform that changes the scrolling platform of TikTok and instead adds a Pinterest style board. Like TikTok, it has a FOLLOWING and FOR YOU tab. Content is split into 6 tabs: fashion, beauty, food, wellness, travel, and home. Posts can be photo collections like Instagram, or TikTok style videos. You can even add text to their photos to label clothing or a product. You can even include price?
HOW IS IT DIFFERENT
Lemon8 has a lot of influencer ads and product recommendations. In that regard, it is a little bit difficult to tell what is and is not sponsored content. There aren’t memes or jokes on Lemon8. The captions can include a lot of text, which I think is really neat.
WHAT ARE PEOPLE SAYING
So far, as it catches on, the reaction is positive. People are calling it an “interactive Pinterest.” Or, they are calling it a mix of “Pinterest and Instagram.”
SHOULD YOU DOWNLOAD?
ITS FREE! So, if you are curious, try it out. You could be one of the very first to use the app as it grows and have an edge on the competition.
