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When Do I Start Holiday Specials? What Should I offer?

Staying ahead of the latest trends is so important when it comes to owning a business. Being first to the finish line can mean success, while being late to the party can mean a great loss in business. You may have noticed that there are a few companies around that are currently offering holiday centered specials. 

Golden Happy Holidays Christmas Wishes Instagram Post

Don't panic! TSH is here to give you the facts and figures when it comes to the holidays and how to approach! " 57% of people plan to complete their holiday shopping before December. So it’s safe to say that you can start warming up your holiday messaging in August–or at least the beginning of September https://localiq.com/blog/when-should-you-start-holiday-marketing/#:~:text=We%20found%20that%2057%25%20of,least%20the%20beginning%20of%20September.

Don't worry, you don't have to start peddling Christmas specials now.

  • You can instead focus on some of the closer holidays to offer good deals. For example, this month (October), you can offer "Spooktacular Savings". You don't want to have just a one time customer! Get them to come back by offering a loyalty program.
  • A great way to gain business is cross channel campaigns. Use social media, local advertisment, and utilize your SEO properly! (Remember TSH offers SEO evaluations and services if you get stuck!
  • If you have a brick and mortar store, you want to focus on drawing customers in. A lot of consumers like to do their research online, and then make their purchase in person. You want to make sure that you are easily found on Google Maps, Apple Maps, etc. Make sure your hours are up to date!
  • Email marketing is another great way to offer services and connect with your customer! I often tell my clients to include an irresistible offer once a month to draw in customers. I use Constant Contact. Click my unique link here to get a free trial of Constant Contact. 

Having the right strategy for the holidays is paramount to the success of your business. Prep today for a great holiday season! And remember, TSH is only a phone call away.