SEO and SEM are very powerful tools that you can use to get your business seen in the right places....
You may feel impassioned to start your business, feeling high from having a wonderful business idea. In these moments where the ideas are flowing freely, you may want to take the leap....but the fact is, you need to make a plan! Not everything will remain this optimistic and blissful. I hate to admit it, but when forming a business, there will be bumps in the road.
What Is a Business Plan?
A business plan is a document that details and outlines your business....plans. In other words you are going to create a document that details the products or services you will be selling, cost to start up, staffing and more.
Executive Summary
An executive summary explains what the purpose of the business is--you goals and vision for the business. For example, TSH Marketing is designed to elevate small businesses by creating effective marketing strategies (including digital, in person, mobile, mail marketing, and more) as well as creating advertisements, websites, apps, and more. We also build do business planning and consulting, constructing ideas to create a winning business model, aligned with the client's vision. It will be successful because we are breaking the mold of other marketing firm's model creating one on one relationships with our clients and creating a pricing model that is affordable for small businesses and startups.
Market Analysis
In this section of the planning document you need to determine what your ideal client looks like. Often times, in this section you can create a persona of your ideal client/customer. For example, if you own a dress boutique, your ideal client might be a female, age 18-35, with an income of above $65,000. In this section you also can take time to learn about your competition. For example, using the dress idea, you might consider your competitor, how much of the market share that they hold, and how you can take a chunk out of their market share. You can also do research about the dress boutique industry itself-if it is trending upward or downward in popularity, etc.
Management and Personnel
In this section, you will want to show how your business will be run, a heirarchy, if you will. You will want to create a listing of the details of each position within your company.If you have already hired employees, take the time to put in a bio of each employee. If you are a one (wo)man show, you want to take this section and devise a plan to manage each aspect of your company.
Financial Documents
In this section you want to begin making projections. Include projections of your profit and loss statements, balance sheet, and your cash flow statements for the next few years. These are forward-looking projections, not your current accounting outputs.
SWOT Analysis
A SWOT analysis stands for strengths, weaknesses, opportunities, and threats. This will give you an overview of what your business does better than others, what your weaknesses compared to others or internally are, what your business opportunities are, and what is a threat to the future of your company.
